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A day in the life of Moises, Sales Director

To learn about the daily life of a Sales Director, nothing beats following one around for the day. Meet Moïses, Hospitality & Healthcare Sales Director in Spain for more than seven years.

Moïses describes his work as "motivating, intense and enriching", although he stresses the versatility of his position first and foremost. His main day-to-day duty is to provide support. Moïses is responsible for a team of 20 people. His role is to  supervise, advise, lead and motivate his "troops". Over the course of a single day, he may monitor a contract's performance, analyse results and institute sales plans. The products offered by Moïses and his teams range from flat linen to workwear by way of washroom lines and beverages.

Even if he is no longer going door to door himself, Moïses is still a man on the ground: "the office just isn't for me". He is of course attentive to the market and knows how to point his sales reps towards new contracts.

He is also responsible for customer satisfaction and acts as the special liaison between Elis's customers and operating branches. Each day, he checks the results on Satisfelis, a very import tool for managing his team which is also essential to customer relations.

What interests him most about his work is people management and daily interactions with the centres. He is also dedicated to building, retaining and maintaining relationships with his customers. It is important to Moïses to establish a sense of longevity and stability. He was able to utilize this skill during a meeting with a customer who seemed to be leaning
towards cancelling their contract: "The relationship between a very big customer and the site had become very tense. I was invited to a final meeting to decide whether or not to terminate our collaboration. After a very difficult beginning, we managed to retain the contract thanks to our good nature, a little humour and above all a very strong understanding of the problems encountered by the customer. We left with a new commitment from them and a joint work plan for improving our partnership. The customer is now satisfied and so is the site: a real win-win

No two weeks are alike for Moïses: between meetings with customers, visits to production sites and managing his teams, they seem to just fly by! Because his business sector covers the entire country, he travels all the time: "Because my perimeter is national, I am constantly on the road. I leave home on Monday and only get back on Friday!"

Alongside all these activities, Moïses is also the main support person for M&A in Latin America and Spain.

As Moïses puts it, to become a sales director, in short you need "a lot of patience, good knowledge of the market and solid
people management skills".

Spain has:

  • 3,000+ employees
  • 12,000 customers
  • 33 production centres

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